RAM
Built to Serve: From Workhorse to Luxury Hauler
Introduction
Ram’s story is one of evolution and focus. What began as a model name under Dodge became its own standalone brand in 2009, dedicated entirely to trucks and commercial vehicles. Ram has built a formidable reputation by combining legendary diesel powertrains, exceptional towing capacity, and a surprising level of refinement and luxury, challenging the long-held dominance of rivals Ford and Chevrolet in the fiercely competitive American truck market.
| Detail | Information |
| Founded | 2009 (as a standalone brand from Dodge) |
| Parent Company | Stellantis |
| HeadQuarters | Auburn Hills, Michigan, USA |
| Origin | Dodge Ram model line (1981-2009) |
| Core Focus | Pickup trucks, commercial vehicles |
| Brand Slogan | Guts. Glory. Ram. |
Iconic Ram Engines
- Cummins 5.9L / 6.7L Turbo Diesel I6 (1989-Present): The heart of Ram’s reputation. A legendary, industrial-strength inline-six turbo diesel engine known for its immense torque, reliability, and million-mile potential.
- Hemi V8 (5.7L, 6.4L) (2003-Present): The modern gasoline powerhouse. Delivers classic Hemi V8 performance with cylinder-deactivation technology for improved efficiency.
- Magnum V8 (5.2L, 5.9L) (1992-2003): The precursor to the modern Hemi. A reliable and powerful pushrod V8 that powered Rams before the Hemi’s return.
- EcoDiesel 3.0L V6 (2014-Present): A smaller, turbocharged diesel option for the Ram 1500, offering improved fuel economy while maintaining strong torque.
Legendary Ram Models
- Ram 1500 (1981-Present): The half-ton flagship. Known for its innovative coil-spring rear suspension (on modern models) that provides a superior ride, and luxurious interiors that redefine the pickup truck.
- Ram 2500/3500 Heavy Duty (1981-Present): The workhorses. Built for maximum towing and payload, these trucks are defined by their availability with the legendary Cummins turbo diesel engine.
- Dodge Ram (1st Gen) (1981-1993): The model that started it all. Introduced the aggressive “big rig” styling that would become Ram’s signature look.
- Dodge Ram (2nd Gen) (1994-2001): The design revolution. The dramatic redesign with a massive grille and flared fenders completely changed the look of American trucks and was a huge sales success.
- Ram SRT-10 (2004-2006): The ultimate factory hot rod. A regular cab, short-bed Ram 1500 equipped with the 8.3L V10 engine from the Dodge Viper, making it the fastest production truck in the world at its launch.
- Ram Power Wagon (1945-1980s, 2005-Present): The off-road legend. A factory-built, hardcore off-road truck with a winch, locking differentials, and disconnecting sway bars, continuing a historic nameplate.
The Cummins Partnership
Ram’s single greatest strategic advantage has been its partnership with Cummins Inc. Since 1989, the availability of a Cummins turbo diesel engine has given Ram trucks a reputation for toughness and durability that is unmatched in the segment. This partnership allowed Ram to compete directly with established rivals by offering a proven, industrial-grade diesel engine that appealed to commercial users, farmers, and heavy-duty tow rig owners, creating a fiercely loyal customer base.